British Red Cross aims for mobile with HTML5

Rating: Better mobile experience plus younger audience

Well-known charity, British Red Cross, decided that it wanted to bring its mobile presence up to date – not only by reflecting the branding and style of the main British Red Cross website but also to attract a younger generation of visitor. The solution is has come up with has been developed by Eduserv (in HTML 5) – giving visitors an ‘app-like’ experience on their mobile phones, without needing to install a dedicated app. As you know HTML 5 automatically reconfigures the site to fit the type and style of the mobile device accessing it. But it also does away with the need to create and maintain separate apps for the leading mobile OS. The significant feature to British Red Cross sites is that even without native apps, it can still support geo-location. Which ends up raising footfalls to the charity’s High Street stores.The website enables visitors to use GPS to pin-point their location and quickly find British Red Cross stores, services or offices in the local area.

Through this function, British Red Cross is now able to market its physical stores and drive foot traffic with supporters.

“Through HTML 5 we were able to redesign our site to better fit the various different smartphone and mobile device screen resolutions,” explained Margaret O’Donnell, digital media manager with British Red Cross.

“This has allowed us to tailor the mobile experience for faster access, offering key user journeys through an efficient, mobile friendly interface,” she added.

John Simcock, charity sector manager, Eduserv commented, “It is becoming increasingly important for charities to stand out from the crowd, and we are pleased to be working with British Red Cross to help them address this.”

He adds, ““Today, users have multiple ways to get online and it is important that charities take advantage of this.

By continuing to evolve its mobile website, British Red Cross is offering a service which allows people to donate, access information or find the stores in their local area quickly and easily.”

“We have taken a giant step towards responding to higher mobile traffic and the way people search and consume information on the move. By offering both mobile and desktop journeys we are able to connect with a wider audience,” Margaret O’Donnell observed.

Test the site for yourselves by visiting here.