Rating: GoMobile News saves Udozi’s useful stats from imprisonment
GoMobile News has made its feelings about the new trend towards the use of infographics pretty plain in the past. (See our previous story here). However, there has much been written in the popular Press that the internet and particularly the use of the mobile web by consumers, has led to a general decline in consumers hitting bricks and mortar stores and the High Street especially. We don’t think this is true and Udozi – a specialist web based services that guides consumers towards the closest retailer, doesn’t think so either. For example, it claims that 31 per cent of Brits make five or more trips to the High Street to complete their Xmas shopping. That doesn’t sound like the death knell for traditional retailing, does it?
Sadly Udozi chose to bury its useful stats in an infographic entitled ‘ Driving footfall to the High Street with mobile’ which you can view on its site here.
The file claims that all of its stats have been sourced either from Udozi itself or from YouGov between October and December 2012.
So instead of merely sofa surfing, Brits walk an average of 19.79 miles every year to complete their Xmas shopping.
One of Udozi’s research conclusions centres around reservation and collection from stores.
It claims that 29 per cent of shoppers would use their phones more regularly if they could reserve and collect in-store.
Additionally, one quarter (25 Per cent) of men want to reserve DIY products using their smartphones to then collect in-store.
Plus one in five women (20 per cent) want to reserve fashion products from their smartphones to collect in-store.
One in ten (10 per cent) consumers use their mobile phones to search for discounts before heading to their local stores.
Similarly, 26 per cent of smartphone users (over a quarter) browse on their phones before visiting the High-Street.
The message which Udozi is obviously pushing is that mobile can prove a highly useful ally in helping to encourage consumers to visit local stores.
The bad news is that it may be too late for many retailers to take advantage of this trend towards visiting shops after mobile web browsing.
The graphic claims that 2.75 million Brits do their shopping in the January sales for this Xmas and the next.
So if you’re web site isn’t already mobile friendly you’d better have chat with Udozi about putting your products onto its site – especially if you are based in London’s West One shopping precincts in particular.
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