Rating: Android users had higher CTR & conversion rate for promotional ad sales than IoS ones
As more people make purchases from mobile devices, holiday sales spikes are no longer exclusive to commercial retailers, says Tapjoy, a mobile advertising and monetization platform. It identified a couple interesting trends based on Valentine’s Day activity on its network of 297 million users. During a Valentine’s Day campaign, Android users had higher click-through and conversion rate for promotional ad sales than iPhone users. However, the most interesting finding was that iPhone users made mobile purchasers much earlier than Android users, the latter which made most mobile purchases at the ’11th hour’.
Tapjoy also found that holiday relevance matters: – click-through rate and conversions for holiday-themed ads increased by nearly 50 per cent for ads on its network.
Xmas themed ads in particular saw a jump of more than 50 percent.
Plus, not all mobile users shop alike – Android and iOS users on Tapjoy’s network show differences in purchasing habits for these gift-expectant holidays.
This last Valentine’s Day, Android users procrastinated in making purchasing decisions – with their peak buying time falling a full day after iOS users.
Jim Jones, vice president and general manager of sales or Pete Dille, DMO at Tapjoy, said.
More information is also available from the Tapjopy blog here.
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