USA’s National CineMedia upgrades its CinemaSync

Rating: Sadly it appears to only be available in the USA

National CineMedia (NCM) has recently upgraded its CinemaSync mobile technology. The company also plans to syndicate CinemaSync to other film and entertainment apps, allowing more film goers to interact with the cinema experience in a whole new way. NCM’s ‘Film Night Out with CinemaSync’ app is available for both Android and iOS but sadly appears restricted to the US market so GoMobile News couldn’t test it. To date the app appears to have had over 1.2 million downloads. The app is designed to bring the entire cinema experience to life via smartphones.The app uses image and audio recognition technology to sync with everything in the cinema environment.

CinemaSync can now deliver extended content, coupons and other value added deals directly to film goers on their mobile phones.

Content includes film posters and concessions plus NCM’s FirstLook pre-show offering.

In addition, when the trailers and feature film begin, Film Night Out with CinemaSync switches to ‘film mode’, dimming the screen and reminding film goers to silence their mobile phones..

“Some film goers are already using their mobile devices in theatres before the film,”said Ken Venturi, an executive vp with NCM Media Networks.

“So we designed Film Night Out with CinemaSync to enhance that experience and channel it in a positive, courteous direction.”

He continued, “With CinemaSync, film goers will get extra content and valuable offers throughout their lobby and pre-film experience, with the added benefit of an automatic reminder from the Sprint network to silence their mobile phone prior to the trailers and feature film start.”

With NCM’s Film Night Out app, film goers can plan a night out at the films with access to reviews, trailers, show times, cinema locations, ticketing by Fandango. It even suggests on fun things to do before and after the film.

Users can also share plans with friends and extend their film experience online through social networks such as Facebook, Twitter, FourSquare, and GetGlue.

The free Film Night Out with CinemaSync app is available for download from the iTunes App Store here or through Google Play here.