Guest Post: The implications of overlooking a solid mobile strategy

by Rob Jonas, md (EME) with InMobi

Facebook yesterday [10th May 2012] warned investors that the rapid growth of its mobile apps will threaten its long term financial prospects because its mobile advertising strategy lags behind consumer uptake. With the rapid rate of pace in the technology world, mobile is the platform or environment of choice for companies looking to launch a new product or service.While industry heavyweights such as Google and Facebook have made their fortune on the web, the new mobile paradigm requires a new way of thinking and a clear, defined strategy for success.

We understand how consumer consumption habits have evolved, with data that illustrates how mobile increases consumer engagement.

Today’s consumer demands a richer experience on both their smartphone and tablet device.

Indeed, our global consumer research with Mobext which was launched yesterday [10th May 2012], revealed that tablet users are shopping more on their device than PC and smartphone users and 63 per cent of users in the UK agreed that it was easier to access media content on a tablet than on a mobile or laptop/desktop.

As a new driving force in mobile, tablets clearly offer a higher conversions rate to purchase – with one in ten consumers happy to use their tablet for a ‘big ticket’ purchase.

Perhaps, it is time for companies of all sizes to open their eyes to mobile, or risk defeat as those who ‘get it’ supersede them?