Apple fanboy’s charity e-book enters Top 40

Rating: Proceeds from Rob Shoesmith’s Bin There Done That go to homeless

Famed for spending ten days camped outside an Apple Store in London’s Covent Garden, Rob Shoesmith has set himself an ambitious target of selling a million copies of his e-book. The book is available from Amazon and the Apple iTunes iBooks Store. Shoesmith actually works for an smartphone app developer operating under the name of MEDL Mobile*. His idea is to sell enough copies of the book – ‘Bin There Done That’ so that he can sell his house in Coventry [England] and donate the proceeds to a charity for the homeless. The book only costs 99 pence or $1.99. Shoesmith emailed GoMobile News to announce that the book had got into the British Top 40 best selling books on iTunes. It has subsequently dropped to No. 60, so he needs more help from Apple fans everywhere.The is an account of how Rob used the world of smartphone apps to transform his life after hitting rock bottom.

His experiment culminated in a ten night camping experience outside an Apple Store in Central London for the release of the iPhone 5.

Unfortunately for Shoesmith, Apple released the iPhone 4s instead of an iPhone 5 but that doesn’t seem to have fazed him.

Rob Shoesmith made the pledge to sell his home after connecting with dozens of homeless people in London throughout his stay.

Curiously quite a few of the homeless people Shoesmith connected with were also Apple fans, a fact which the company would probably like to bury.

Anyway, to make it easier for our readers to donate by purchasing this book here are the necessary URLs: -

Bin There Done That Apple iBooks UK version
Bin There Done That Apple iBooks US version
Amazon UK version
Amazon USA version

We wish him the best of luck.

* Readers may recall MEDL for producing an Apple app called Boink which featured the reverse cowgirl position. More here.